Approach

• Use social media and national media public pressure to force banks to publicly declare their policies going forward regarding existing and future lending and business relationships with gun industry clients.
• Create too much attention and interest for banks to remain silent on the issue.
• Impose too high of a social and reputation cost for the banks to continue doing business with the gun industry without appropriate associated safety policies.
• Mobilize the people that care about gun safety to take organized, coordinated actions – social media sharing – that wield the power of the collective.
• Use economic leverage to create specific and tangible results.
• Encourage people to align their patronage with their values.
• Recruit and organize a network of strategic partners to help deliver the message, create content, and expand viral sharing of the campaign.
• Use the immediacy of the March for Our Lives, The Road to Change, and the national school walkouts, along with the urgency of the Remington bankruptcy to energize and inspire sufficient action to elicit a positive response from the banks.

Parkland Parents

We hope Parkland victim parents will see this as ideal campaign to support and champion.

Inspired by the children’s lead in taking action, this is one way that all of the adults can take specific individual actions that lead to a tangible collective result.

While the children can share the #LeaveBloodMoneyBanks campaign, it’s up to the adults to actually alter their relationships with the banks.

All Students

The Parkland students have shouldered a great load during a very difficult time.  What they have shown is what a small group of dedicated students are capable of.  There are other small groups of dedicated students around the country that have the capability to lead massive campaigns on their own.  It would make a strong statement to students everywhere, and the population as a whole, if a different group of students chose to take the lead on this campaign and blow it up.

While the creator of the campaign is an adult, he recognizes that the power of the students’ voices are far stronger than any adults right now because adults, as a whole, have lost credibility in their ability to keep society safe.  The children have the unique perspective to be able to say, “You say you love us.  You say you want to keep us safe.  We call BS.  Either do what you need to do to make that happen, or stop lying to us, and stop lying to yourselves.”

Legislators

We invite the support and participation of local, state, and national legislators and candidates.  This is an ideal opportunity for those that seek to lead us legislatively to demonstrate their willingness and ability to use their reach and influence help lead a populist movement to make our society safer.  It also gives those leaders an opportunity to go beyond simply saying that they will vote for gun safety legislation, and actually put their power and influence behind making a difference now.

Leaders and Influencers

We call upon all leaders and influencers who have an interest in gun safety, and the effects of gun violence on our society to lend their voices, post videos, share on social media, and use their influence to bring attention to this issue and this #LeaveBloodMoneyBanks campaign as an effective way to leverage our economic power to create positive change.

Business Sponsors

Just as we seek the support of all individuals who feel strongly about this issue, we welcome the support of all businesses that cannot stand on the sidelines as idle observers as nearly 100 people are killed by gun violence every day in the United States.

If your business wants to be a part of the solution, please contact us about ways to leverage your community influence, leadership, or financial support to help expand our efforts and create results that make a difference.